As a business owner, you want to provide the best possible products and services for your clients. But even with the best products and services imaginable, you won’t be able to earn and maintain customer loyalty unless your customers also feel safe and secure. Here are a few ways businesses can improve security, and earn customer loyalty in return:
Install a Security System
By installing a security system, ideally with both cameras and a monitored alarm, you will be able to help deter break-ins and provide improved security for both your merchandise and your customers. Just seeing that you have an alarm system, especially if your business is open at night, will give your customers increased peace of mind. A Fluent Solution security system will even allow you to monitor your store remotely, from your smart phone or computer.
Create a Safe-feeling Environment
Even if your business is safe, if it looks and feels like it might be unsafe, you will lose business and have a hard time securing customer loyalty. If you have a brick-and-mortar business, make sure that your building is well-lit, both inside and out. Keep things well-maintained and avoid letting trash or debris accumulate, as this can give the impression of neglect and lack of security.
If your business is online, avoid pop-up ads and too many flashing graphics, as these can give the impression of being a less than legitimate website.
Better Online Security
If you accept online payments from your customers, or your business is entirely online, you need to make your website and payment portal as secure as possible. SSL services, from companies like Verisign or Norton, help ensure that your customers’ personal and payment info is securely encrypted. These services allow you to place a badge or seal right on your website, letting your customers know their information is safe with you.
By following these tips, you will improve security for your customers, making them more comfortable and confident about using your services.